Tim Ambler

Tim Ambler researches the measurement of marketing performance and procedures for EU and UK government regulations. Books include The Sage Handbook of Advertising (2007, co-edited with Gerard Tellis), Marketing and the Bottom Line (2000, 2003), and Doing Business in China (2000, 2003, 2008, with Morgen Witzel). A Fellow of the Adam Smith Institute, The Marketing Society and the Australian Marketing Institute and previously Joint Managing Director of IDV, now part of Diageo plc, he was involved in the launch of Baileys, Malibu and Archers and the development of Smirnoff Vodka worldwide.

Papers Published in World Economics:

Public Health, Advertising and Reality
Author: Tim Ambler

Advertising is often blamed as the, or a, cause of public health problems such as misuse of alcohol or obesity. This paper suggests that the conclusions drawn by researchers owe more to their a priori attitudes than to an even-handed review of the evidence from both sides of the argument. The British Medical Association Science Committee’s 2009 call to ban alcohol advertising and promotion in the UK is taken as a case study. It is characterised by sweeping unsupported assertions, selective use of the literature and factual misreporting. Yet there is, or should be, common ground which should be defined and developed scientifically.

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