Redouan Ainous, born on November 5, 1987, in Tlemcen, is a seasoned academic in marketing. He holds the prestigious title of Associate Professor, specializing in Marketing, and has made significant contributions to academia and research in his field. Redouan's academic journey commenced at the University of Tlemcen, where he obtained his Bachelor's degree in Local and National Trade in 2009. Building upon this foundation, he pursued his passion for marketing, earning a Master's degree in International Marketing from the University of Tlemcen in 2011. His dedication to advancing knowledge led him to complete his PhD in Marketing at the same institution in 2016. Additionally, he obtained Authorization (MCA) in Marketing from the University of Algiers in 2024. Redouan's professional trajectory is marked by teaching engagements at esteemed institutions such as Tlemcen University, University of Sidi Belabes, School of Management, and University of Algiers. He has held roles ranging from Associate Professor to Assistant Professor and University Lecturer, demonstrating his versatility and expertise in academia. Redouan has contributed significantly to the academic discourse through his research endeavors. His publications, spanning various aspects of marketing and economics, have appeared in reputable journals such as the International Journal of Scientific Management and The Review of Black Political Economy. Noteworthy among his publications are studies on consumer behavior, ICT integration in higher education, macroeconomic relationships, and the role of universities in fostering entrepreneurship.