Chris Brady

Chris Brady is Professor of Management and Dean of the Business School at Bournemouth University, UK. He has had a varied working life ranging from a lineworker at Chrysler’s in Detroit to managing a bookmaker’s shop, from a Land Surveyor in the Ordnance Survey to a semi-professional footballer. Prior to joining Bournemouth, he was Head of External Relations and Business Development at the Cass Business School. Professor Brady was in the Royal Navy for 16 years and served in the joint HQ intelligence cells during the Falklands, first Gulf and Balkans crises. He is the author of books on subjects as varied as US foreign policy, and British Cabinet government. Most recently, he has produced books on management issues for the FT/Pearson imprint. These include Rules of the Game, End of the Road, and the best-selling The 90 Minute Manager. Professor Brady also contributes a business module to the FA’s senior pro-licence management course and is himself a UEFA ‘A’ Licence Coach.

Papers Published in World Economics:

Hosting the FIFA World Cup

Countries often compete fiercely for the right to host the football FIFA World Cup finals, but apart from national prestige, are there any concrete economic benefits to be gained from hosting sporting events such as the Olympics or the World Cup? The evidence is mixed. Many estimates suggest that large gains in employment and a boost to economic growth result. Some economists conclude that the net economic impact arising from a boost to aggregate demand is often negligible or even negative. This paper surveys a range of studies assessing the macroeconomic impact of hosting the finals. The authors argue that it is inappropriate to rely on measures of the economic impact that are concerned only with the effect on macroeconomic variables to decide whether a bid should be made or not, since hosting events can have major effects on the structures of the football market and related industries.

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