The global economic crisis of 2007–09 left Sub-Saharan countries relatively unscathed. There are a number of reasons for this, but one crucial factor has been the relative lack of integration of the economies of most Sub-Saharan countries with the world economy. This insulated much of the region from the severities of the asset ‘boom’ and ‘bust’ that whiplashed global financial markets in the developed world between 2007 and 2009. There are some positive, rather than neutral, aspects of Africa’s growth potential and the unfolding investment story.