Pricing Cultural Heritage
A new approach to managing ancient resources
Susana Mourato,
Ece Ozdemiroglu,
Tannis Hett &
Giles Atkinson
Published: September 2004
A growing determinant of leisure travel decisions has been the demand for
cultural destinations. This has presented complex challenges with regards to the
correct management of major cultural resources. Management options can be
assessed in terms of three criteria of performance: access, financial sustainability
and environmental sustainability. This paper shows that a promising means of
reconciling these desirable objectives is to harness the potential of economic
pricing strategies (such as entry charges), where data on willingness to pay for
visits are based on non-market valuation methods. A real-life illustration is
provided by examining the case of the Machu Picchu Historic Sanctuary in Peru.
It is shown that this approach can usefully inform expected changes in the entry
fee level and structure not just of Machu Picchu but cultural destinations and
resources more generally.
More Papers From These Authors in World Economics:
The Costs of Violent Crime
This paper reviews a number of studies that have sought to estimate the
economic costs of criminal offending and, more specifically, violent crime. Firstly,
it discusses those approaches that have sought to describe the ‘big picture’ by
calculating the aggregate burden of all crime. These studies yield useful overall
summaries about the magnitude of the crime problem but also reveal how little is
known about the value of the ‘intangible’ effects of violent crime (e.g. the
anxiety suffered by potential victims or the pain and suffering imposed on actual
victims). Secondly, the authors review the growing number of contributions that
have begun the process of filling this gap through novel applications of nonmarket
valuation methods in a crime context. In particular, the findings of a
recent attempt to estimate the costs of categories of violent crime (of varying
levels of severity) in the United Kingdom using the contingent valuation method
are discussed. Whilst valuing the intangible costs of violent crime is a challenging
task, a more explicit assessment is needed not just to improve the transparency of
public decision-making but also to ensure that policy benefits of crime
prevention can be compared directly with the costs of implementation.
Read Full Paper >
Reply to Professor Zimmermann
Giles Atkinson replies to Professor Zimmermann’s "A Multi-coloured GDP -or No New GDP at All?"[World Economics, Vol 1 No 3 July-September 2000]
Read Full Paper >
Re-thinking Economic Progress
Most national governments have pledged a commitment to sustainable development. The transformation of these pledges into policy is a formidable challenge. Of particular interest are proposals for the construction of green alternatives to Gross Domestic Product (GDP), which it is hoped will provide policy-makers with a consistent and summary signal of "true" trends in the economy both now and into the future. This paper reviews the green accounting debate over the past decade. the author argues that, while initial expectations have, at times, been overstated, there are encouraging signs for policy-makers attempting to make sense of their commitments to sustainable development. One such indication is the increasing emphasis on improved measures of saving, providing a better link between actions in the present and their implications for the future.
Read Full Paper >
The Costs of Violent Crime
This paper reviews a number of studies that have sought to estimate the
economic costs of criminal offending and, more specifically, violent crime. Firstly,
it discusses those approaches that have sought to describe the ‘big picture’ by
calculating the aggregate burden of all crime. These studies yield useful overall
summaries about the magnitude of the crime problem but also reveal how little is
known about the value of the ‘intangible’ effects of violent crime (e.g. the
anxiety suffered by potential victims or the pain and suffering imposed on actual
victims). Secondly, the authors review the growing number of contributions that
have begun the process of filling this gap through novel applications of nonmarket
valuation methods in a crime context. In particular, the findings of a
recent attempt to estimate the costs of categories of violent crime (of varying
levels of severity) in the United Kingdom using the contingent valuation method
are discussed. Whilst valuing the intangible costs of violent crime is a challenging
task, a more explicit assessment is needed not just to improve the transparency of
public decision-making but also to ensure that policy benefits of crime
prevention can be compared directly with the costs of implementation.
Read Full Paper >