Michael Brown is Head of the Centre of Corporate Reputation and Strategy at Birmingham City Business School. He is the author of multiple academic articles in internationally recognised journals, including British Journal of Management, Long Range Planning, Service Industries Journal, Strategic Change and Business Performance. He has led research for the past 20 years into the Reputation of Britain’s Most Admired Companies. He is co-author of the book The Admirable Company and has contributed chapters to a number of book publications. Professor Brown has worked in Europe, Africa, the former Soviet Union and the Far East, and has given guest lectures at a number of Universities in the US. In the UK he has also been invited to lecture at London Business School, Manchester Business School and the Association of Business Schools. He has presented papers at multiple international conferences, including AOM, BAM, IFSAM, EAERCD and EITASS, and he is a reviewer for BJM and BAM.