Chris Brady is Professor of Management and Dean of the Business School at Bournemouth University, UK. He has had a varied working life ranging from a lineworker at Chrysler’s in Detroit to managing a bookmaker’s shop, from a Land Surveyor in the Ordnance Survey to a semi-professional footballer. Prior to joining Bournemouth, he was Head of External Relations and Business Development at the Cass Business School. Professor Brady was in the Royal Navy for 16 years and served in the joint HQ intelligence cells during the Falklands, first Gulf and Balkans crises. He is the author of books on subjects as varied as US foreign policy, and British Cabinet government. Most recently, he has produced books on management issues for the FT/Pearson imprint. These include Rules of the Game, End of the Road, and the best-selling The 90 Minute Manager. Professor Brady also contributes a business module to the FA’s senior pro-licence management course and is himself a UEFA ‘A’ Licence Coach.